Beyond the Launch: How to Build a Business That Lasts

Starting your own business is a wild ride, isn’t it?

One minute you’re celebrating a big win, and the next, you’re wracking your brain over how to make cash flow work. Some days, you feel invincible, like you’ve really hit your stride. Then, out of nowhere, imposter syndrome creeps in, or you find yourself wondering if this crazy idea was the right move after all. Sound familiar? 

At Blazer Strategies, we get it. The first year isn't just about keeping the lights on – it’s about creating a rock-solid foundation for the future. That’s exactly why we created the First Year Founders Cohort

This isn’t just another business group. It’s a six-month program designed for you: the scrappy founder navigating the twists and turns of year one. We’ll help you gain clarity, build strategy, and (most importantly) find support from people who truly understand your world. 

Why Do Most Businesses Fail in Year One? 

Here’s the hard truth, and I promise I say this with love: 20% of new businesses fail in their first year. By year five, that number jumps to 50%. Yikes.

Why does this happen? 

  • No clear strategy → Without a real plan, it’s easy to feel like you’re running in circles. 

  • Cash flow drama → A steady income seems like a myth, and the stress can crush you. 

  • Trying to do it all on your own → Burnout isn’t a badge of honor. You don’t have to go at this alone. 

We created this cohort to help you sidestep these common hurdles. We're not just about helping you survive – we want your business to thrive

What You’ll Gain in 6 Months 

Here’s what’s waiting for you inside the program:

Monthly Strategy Sessions: Join a tight-knit group of founders to tackle challenges head-on and refine your game plan. 

One-on-One Coaching: Personalized mentorship to help you break through roadblocks and move forward. 

Sustainable Growth Plans: Learn how to manage cash flow, build systems that scale, and protect your energy (because burnout isn’t part of the plan). 

A Like-Minded Support System: Connect with fellow entrepreneurs who truly get it. You’re not in this alone. 

What’s the Cohort Journey Like? 

Here’s how we’ll guide you over the next six months to level up your business:

Month 1: Define Success & Tackle Your Biggest Challenges 

We’ll explore what success looks like for you and set goals you’re excited to crush. 

Month 2: Sharpen Your Business Plan 

We'll revisit your foundation and make sure you're set up for profitability and growth. 

Month 3: Nail Your Branding & Market Positioning 

Learn how to stand out, attract your dream clients, and build your reputation. 

Month 4: Build Your Sales & Marketing Systems 

Turn your sales process into a well-oiled machine that drives consistent revenue. 

Month 5: People, Processes & Delegation 

You’ll learn when (and how) to hire, delegate tasks, and streamline workflows. 

Month 6: Optimize Tech & Prioritize Self-Care 

Because taking care of yourself is the real trick to long-term success. 

By the end of the program, you’ll have a clear, actionable roadmap to grow your business with confidence. 

Don’t Just Wing It. Build with Intention. 

This cohort is for founders who want more than business as usual. It’s for entrepreneurs who are ready to put in the work, combine big dreams with a solid plan, and reap the rewards of a business built to last. 

And because we want to give you our full attention, we’re capping the cohort at 16 participants. 

Register now to grab your spot! 

At Blazer Strategies, we believe entrepreneurship is about freedom – not spending nights worrying over spreadsheets or figuring out your next move alone. Together, we’ll work to make your business exactly what you dreamed it could be. 

You've made it this far. Now, let's make it last.

Samantha Lierer

Sam is the Director of Growth Operations at Blazer Strategies. With a passion for driving strategic growth and optimizing operational efficiency, Sam brings a wealth of experience in business development, sales strategy, and leadership. She thrives on creating scalable processes and building strong, results-driven teams. Outside of work, Sam enjoys spending time with her family, leading her local Girl Scout troop, and finding inspiration in everyday challenges.

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